About

Chris Morris PR helps organisations tell powerful stories, reach the right audiences and build lasting reputations through strategic communication and crafted content.
We are a brand journalism and strategic communications consultancy, combining strategic thinking with a journalist’s instinct for compelling narratives to bring clarity, purpose and credibility to complex messages.
Our work is shaped to feel human, distinctive and effective.
We understand how news agendas form and how to shape them.
By creating stories that stand alone, and responding intelligently to breaking news, we help organisations turn insight, expertise and lived experience into credible media narratives.

WHO WE WORK WITH

We work with organisations at moments where clarity, judgement and credibility really matter, whether during change, growth or scrutiny.
Since 2012, we’ve supported organisations across Suffolk, Norfolk and beyond, delivering clear and reliable communication for clients in leisure, heritage, culture, health, tech and more.
Our clients range from ambitious growing start-ups to established public bodies and cultural institutions.
We are trusted for our ability to bring clarity, structure and editorial rigour to complex messages, helping leaders communicate with confidence, credibility and lasting impact.

Brand storytelling

30 years’ media experience at national, regional and local level.

Private and Public Sector

Strategic partner to private and public sector organisations.

Creative Campaigns

B2C and B2B campaigns that engage audiences and stakeholders.

Proven Results

Measurable results with meaningful impact and engagement.

Some of our work

Creative Projects

West Suffolk Sci-Fi
Dragon Festival
Beowulf & Grendel Trail
Brick City
Young Roots
Magna Carta
Fashion Fusion
Big Brecks Fest

Services

PR and Media Relations

Securing national and regional exposure through news releases, strategic media relations, and crafted pitches.

Campaign Strategy and Delivery

Creative, high-impact campaigns designed and delivered across private and public sector clients.

Content Creation and Storytelling

Editorial copy, websites, blogs, photography, video and thought leadership that reflects your brand voice and tone.

Stakeholder and Audience Engagement

Meaningful engagement strategies that build partnerships, strengthen trust and support long-term reputation.

Crisis Communications Support

Fast, calm and clear support during challenging moments, protecting reputation and guiding teams with confidence.

Reporting, Insight and Evaluation

Clear, data-driven reporting on coverage, engagement, sentiment and outcomes for future planning.

We've Worked With

Difference

Brand journalism applies real journalistic techniques such as in-depth research, interviews and narrative storytelling, to create engaging content that builds trust. It helps organisations:
Build influence through authentic stories that inform, educate, entertain
Reach multiple audiences across platforms with adaptable content
Strengthen identity by consistently communicating values, purpose and mission
These enable organisations to become a newsroom in their own right.


Testimonials

Ian ClarkeHead of Marketing & Sales – West Suffolk Council

“One of the most creative and imaginative publicists I have ever worked with.”

Jonathan TewsonHead of Iliffe Media Awards and Events

“The fact that Chris has a superb book of contacts and is so well connected is testament to the high esteem in which he is held by all.”

Dr Richard HoggettSenior Archaeological Officer, Suffolk County Council


“Made a massive difference to our project, bringing the whole enterprise to a much wider audience.”

Robert NesbittTrust Secretary, Norfolk & Suffolk NHS Foundation Trust

“Chris delivered a responsive, dependable and professional service throughout.”

Lance AlexanderHeritage Operations Manager, West Suffolk Council

“Chris’ work helped boost visitor numbers to existing events as well as being a vital element to the successful launch of a number of other key projects.”

Nick WellsDirector, Bury Festival

“A real pleasure to work with. Creative, energetic and exceptional results.”

FOUNDER

Chris Morris is a former journalist with more than 30 years’ experience working across national, regional and local media.

His journalism includes features, hard news, reportage, travel, humour, profiles, celebrity interviews and reviews.

With awards in news, feature writing and commissioning, his work has appeared regularly in a wide range of titles including The Mirror, Sunday Mirror, Daily Mail, Daily Express and the South China Morning Post, as well as magazines including Marie Claire, Glamour, Cosmopolitan, Maxim, Bella and Best.

After moving into communications through a London agency, he became increasingly interested in the rapidly changing media landscape — where brands now have the opportunity to become publishers in their own right, balanced against the realities of a time-starved, shifting media environment and the limitations of traditional PR methods.

The result is Chris Morris PR — a consultancy built on the belief that the best communications work starts with a great story.

See How We Can Work Together

Contact

Latest News

Public Relations

Why Brand Journalism Works

Brand journalism blends classic reporting skills—research, interviews, curiosity, and strong storytelling, with the strategic goals of modern organisations. Instead of pushing out marketing messages, it creates content people actually want to read by focusing on insight, relevance, and narrative.

Rather than shouting about products or services, brand journalism earns attention through stories that inform, entertain, or inspire. These might take the form of articles, case studies, behind-the-scenes videos, expert Q&As, or podcasts. The aim isn’t to sell, it’s to build credibility by showing real people, real challenges, and real progress.

It feels authentic.
Audiences are quick to ignore sales-driven content, but they recognise sincerity. Brand journalism works because it leads with truth and transparency, bringing a journalist’s instinct for accuracy and fairness to brand storytelling.

It’s flexible and far-reaching.
A well-crafted story can be reshaped for multiple channels, from blogs and newsletters to social reels and thought-leadership pieces, extending its lifespan and value.

It defines who you are.
When an organisation consistently shares stories that reflect its mission and personality, it shapes how the world sees it. The result is a brand that feels more human, more purposeful, and easier to connect with.

Get in touch

Name

Here to Help Shape Your Next Story



Contact

Suffolk/Norfolk
+44 7803926451
enquiries@chrismorrispr.com